top of page

About me

Hello! I am Tetê Braga, a Brazilian singer with over 20 years of experience navigating the rhythms of rock, pop, and Brazilian music. My musical journey is filled with special moments, and the most significant one began in 2000 when I founded the band Hai Kai with my sisters. This project became a true extension of ourselves, a space where our creativity and passion for music could flourish.

From an early age, I have felt deeply connected to the cultural cause in Brazil. This connection led me to be one of the founders of the Permanent Cultural Forum of Sorocaba, a space where we discuss and shape the cultural policies of my city. In 2018, I had the honor of being elected as a councilor for the Municipal Council of Cultural Policies of Sorocaba—an incredible opportunity to actively contribute to the local culture.

With my work at Gávea Empreendimentos Culturais, I sought to unite forces with industries to implement important laws like the Rouanet and Proac ICMS, which incentivize culture in our country. Believing in the power of collaboration, I established partnerships with social organizations, companies, and public departments, always focusing on the positive impact that culture can have on our society. Each step of this journey is like a song being composed, and I can't wait to see what lies ahead!

378524_2868676798396_1579695626_n.jpg
405033_2868677198406_1330933258_n.jpg
403193_2892414231817_619212646_n.jpg

Experience 
Cultural Producer

  • 20 years of cultural production with Banda Hai Kai in incentive law projects, CDS releases, national and international tours.

  • Curatorship, planning and organisation of 110 musical presentations for the Sorocaba culture department through Gávea Empreendimentos Culturais - 2013.

  • Curating, planning and organizing 200 street theater performances in squares for the Sorocaba Culture Secretariat - 2014

  • Curating, planning and organizing 200 circus performances in squares for the Sorocaba Culture Secretariat - 2014

  • Curation, planning and organization of 100 artistic interventions in squares and thematic events such as June festivals, viva o bairro project, viva o centro project, among others for the Sorocaba Culture Secretariat - 2014

  • Coordination, organisation of three performances by the tenor group Bravoz and singer Barbara Rodrix in the project Natal Encantado Prefeitura de Sorocaba by the company Gávea Empreendimentos Culturais - 2014

  • Assistance in writing cultural projects Linc - 2014 to 2018 - Gávea Empreendimentos Culturais. 

  • Press relations for cultural projects and musical performances of the Hai Kai Band for 20 years.

  • Launch of the album "Hai Kai" 2010 SESC Sorocaba: Organisation of a cocktail for the press to cover the event.

  • Advice on TV, newspaper and radio coverage of tours and projects in the Metropolitan Region of Sorocaba.

  • Working with digital influencers.

  • At TV TEM he was responsible for the projects of incentive laws for Culture: Linc and Proac.

  • At TV TEM she developed personalized commercial experience projects for clients, combining them with online and offline media.

390839_2892388431172_708558693_n.jpg

Institutional Communication and Experience Analyst

  • Budget and purchase of institutional and commercial gifts.

  • Organization and implementation of actions: media day, anniversary 18 years TV TEM, Meeting of Managers, Commercial Conference, TEM More Green, Drive Thru Bem Legal, Emprega Sorocaba, Partnership Bem Legal and Sesc, Launch of the portal TEMMAIS.COM among others.

  • Development of projects of experiences and commercial events: TEM MAIS VERÃO, MULHER ILDA, BRAZILIAN BALONISM CHAMPIONSHIP BOITUVA, DRIVE PET.

  • Participated in the idealisation and execution of live marketing projects for the Rede Globo TV channel (TV TEM affiliate): Launch of Construtora planeta properties, Instagrammable space and Construtora Planeta client box, DrivePet (Drivethru pet friendliness) for the Special Dog brand, Construtora Planeta stand with experience and brand exposure, Tem Running (running sports event).

Experience Live
Marketing and Custumer Service

  • Coordination, Production and curation of eight presentations of the Beatle Week project at Shopping Iguatemi Esplanada. - 2014

  • On-site production, coordination of production team and curation of artists.

  • Production of event for tenants at Shopping Iguatemi Esplanada - 2015/2016 - Gávea Empreendimentos Culturais.

  • On-site production, team coordination, action planning with the client.

  • Team coordination for distribution of personalized balloons and jazz band parade.

  • Production and coordination of promotional action 3/5 of madness Iguatemi Esplanada /Gávea Empreendimentos Culturais - 2015/2016.

  • On-site coordination of the team to carry out the actions: jazz band parade, promotional action "man bag" with distribution of discount vouchers.

  • Coordination and curation of the arrival of Father Christmas at Shopping Iguatemi Esplanada in 2015 with presentation of the Bravoz Tenors Group.

  • Curation of artists for action and definition with the client details of personalized team uniforms, and theme of the circus parade.

  • Purchase of gifts for clients;

  • Hiring and coordinating crowd containment team (human chain).

  • On-site coordination of circus parade, orchestra and tenors presentation, as well ashiring sound, lighting and gifts.

  • Coordinate timing of Santa's arrival with carriage.

Sales Representative And Prospecting For New Business​

  • Experience in sales and business prospecting in the cultural area by Gávea Empreendimentos Culturais and Batuta Filmes.

  • Experienced in meeting and partnering with large companies: Flex, Emerson, Alberflex, Grupo Jereissati, Grupo Petrópolis, Unimed, Bradescard, HTH.

  • Established partnerships with social entities, companies and public departments through the Social Seal.

  • Developed networking connections through BNI IPANEMA

bottom of page